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Fitness club CRM is a core component of any successful fitness business. It’s not just about managing members and their data, it’s also about managing the entire membership experience. There are many ways to add value to your customers before they even step foot in your gym or fitness studio and we’ll explore them in this article.

Managing Multiple Fitness Clubs

Managing multiple clubs is difficult. It’s even more difficult if you’re a small business owner with just one location, and don’t have the resources to manage everything yourself.

CRM or a gym management solution can help you manage multiple clubs in a more efficient way by providing:

A central place for each club to see all their members’ information, including names and contact details. This means that members don’t need to re-enter their information every time they sign up or log in – they can simply find it all in one place!

Automatic email reminders when someone has joined or left the gym so that staff know when there’s a potential new member joining the community (and therefore must be notified).

Workforce Management

Track performance metrics for each employee, including: attendance, sales per visit, productivity rates and more. You can also use this information to determine retention rates over time so you can keep employees motivated and engaged in their work roles at all times! The good news is that this will help you take a more holistic approach when hiring new members into your team!

Manage training programs for your employees (and even trainees) so they’re always up-to-date with latest trends in health & wellness trends , industry standards , etc., which will make them better equipped than most other people when it comes down time choosing an exercise program .

Marketing Automation

Fitness club solutions like Zymo offer marketing automation, it is a powerful tool that can be used to increase the effectiveness of your fitness club’s marketing campaigns. With this technology, you can automate tasks like creating and sending emails, scheduling follow up to your club members, running reports and more. You can integrate SMS, Whatsapp as well to connect with your prospects and members.

Using marketing automation will help you improve the overall health of your business by enhancing productivity and reducing errors in customer interactions with customers.

Member Scorecard and Loyalty Tracking

The first step to transforming your fitness business is to understand how it works, who’s using it and what they want from it. This can be done by using fitness tracking software such as Gym CRM. The next step is to create a member scorecard that tracks all of this data in real time. It shows how many people are using the club, how long they’ve been members, where they come from and why they’re coming back again and again (or not).

Customer service management tools like Gym software enable you to identify potential customer issues before they become problems for your business–and then act on them quickly so that everyone – from reception staff members to trainers – knows what needs fixing quickly rather than having to wait for days or weeks before anything changes!


The benefits of a fitness club CRM are clear: it can help you scale your business, automate processes and make your life easier. With these four digital solutions in place, you’ll be able to track member scores and loyalty from the moment they walk through the door until they leave with their membership card in hand.