Fitness clubs are a booming industry, and it’s only getting bigger. In fact, according to the International Health, Racquet & Sportsclub Association (IHRSA), there were more than 20 million people who visited a fitness club in the U.S. in 2016 alone! The good news is that there are many ways you can use your own gym’s resources to generate revenue as well as attract new members and retain existing ones. However, if you’re not careful about how you run your business model or don’t have the right technology tools at hand—or both—then these factors could pose serious challenges for your venture.
Offer More Than One Kind of Service
You may want to offer more than one kind of service. The key here is to make sure your club caters to all kinds of people, whether they’re looking for an intense workout or just a casual way to get their sweat on. If you only have one type of membership and it doesn’t work for you, that’s fine! But if it does, then why not try something different?
Your Gym is An Asset and Not Just A Liability
You likely want your gym to become an asset and not just a liability. There are many reasons for this, but chief among them is that you want to make money, not lose it. In order to do so, you need to make sure that everyone who comes into your club has a positive experience while they’re there. This means being able to provide excellent service while also keeping costs low and maintaining high quality equipment (if possible).
Regular Follow Ups with Members
Regular follow ups with members is an essential part of the fitness club. If you don’t do it regularly, your members will lose interest in your club and leave for other clubs. How can you use a fitness club software to follow up with members? It’s very simple: just use the tools provided by your software and create an automated message based on time or date intervals (i.e., “Your membership fee has been charged,” or “You need a new gym bag”). You can also send notifications through SMS or Whatsapp services if there are no other options available in your area (e-mail doesn’t work well because most people are active on Whatsapp or read SMS than e-mail.
Converting Inactive Members to Active Members
To maintain the health and well-being of your members, it’s important to make sure that they’re able to stay active. One way you can do this is by offering a free trial period so that members can try out your club before committing to a membership. If you offer discounts for new members, this will encourage potential clients who haven’t yet tried out your services to join up. Asking existing customers why they left might also help you identify areas where improvements could be made in an effort to retain them or convert them into new members (or both!).
Not Using a CRM or Fitness Management Application
- Fitness management applications are designed to help you manage your members, their information and their data.
- The benefits of using a fitness management application include:
- Reduced effort on the part of the club manager or trainer by automating many aspects of membership management (such as updating profiles in the CRM).
- Easier access to information about each member’s progress towards achieving their goals. This enables you to make better decisions about what type of training they need based on their individual needs and progress through the system. It also allows coaches to work more efficiently because they don’t have to manually enter data into spreadsheets anymore; instead, they can focus on coaching rather than administrative tasks like updating member profiles or calculating points totals at each session.
While there are many challenges facing fitness clubs, the biggest one is that they have to adapt to new trends and stay competitive in a changing landscape. If you’re a club owner or manager, we hope this article has helped you understand what’s going on so you can take steps forward towards success!